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Families USA 2007


Families USA, the national organization for health care consumers, launched an ad campaign to mobilize opposition to President Bush’s veto of the children’s health care bill.

The ad ran on CNN, Fox, and MSNBC. It was also distributed broadly online via blogs and Web sites across the country. Within minutes of the President’s veto, the ad was already prominently featured on major blogs.


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Award Winning Work


Our work has earned a number of awards including:

  • 27 Pollie Awards for Excellence in Political Television Advertising
  • Five Telly Awards for Outstanding Commercial Production
  • Best Spot of the Year Award from Roll Call
  • Washington Post "Top Ten Commercials"
  • Silver Microphone Award for Excellence in Radio

A Winning Record

  • 5 Governors
  • 5 U.S. Senators
  • 20 U.S. Representatives
  • 6 Mayors
  • 6 Lt. Governors
  • 4 Attorneys General
  • 3 State Treasurers
  • 1 Secretary of State
  • 1 State Auditor
  • Countless Initiatives & Referenda

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Praise for Our Work


"The Best Spot of the Year"
– Roll Call

"One of the Biggest Democratic Upsets"
– The New York Times

"An Ad That's Unlike Any Other This Year"
– USA Today